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4 min read
Impulse / Promotional
Impulse display units for Morrisons
For the past 5 years, Morrisons have partnered with us on a variety of projects, from ESL Data Strips to food-safe wirework. In our latest collaboration, we were tasked with designing and producing impulse display units.
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Pallets
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Units
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Stores
The Challenge
We were tasked with designing and producing impulse display bays for the back of self-service checkouts, aimed at showcasing health and beauty items of various sizes. The solution needed to ensure full product visibility while being compatible with the existing shelf system.
The Solution
Our in-house design team developed a series of tiered display units with adjustable dividers to accommodate products of various sizes. These units feature a robust steel base and a clear PETG front with inserts, ensuring enhanced product visibility.
Recognising that one third of consumers are likely to make an impulse purchase when in store, and with beauty products making up 18% of these buys, Morrisons seized the opportunity to capitalise on this trend.
The Results
Despite tight timeframes, our team developed a prototype within one week, and successfully completed the project on schedule.
We manufactured over 2,510 display units in four different depths and delivered them to 314 Morrisons stores across the UK.
With the extension of self-serve checkout areas using Harrison Retail units, Morrisons is poised to boost impulse buys and meet the evolving needs of UK consumers.
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Let’s discuss your retail project today
No matter how simple or complex your retail challenge is, your specialist team at Harrison Retail will create a bespoke, cost-effective solution handling every detail from concept to fabrication, warehousing to store delivery. Get in touch today to see how we help craft any retail experience.
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