Harrison Retail: Rebranded

We are thrilled to share some exciting news with you all!

Harrison Retail have just completed a major rebrand. This initiative comes on the heels of a successful period of significant growth for us, during which we’ve forged strong partnerships with global retailers including Morrisons, B&Q, ALDI, and Jysk.

Our Journey

From our humble beginnings in 1996, we’ve always been product-focused. We refreshed our brand in 2016 and 2019, but remained under one entity. The COVID-19 pandemic pushed us to innovate, leading to the creation of Harrison Retail with new point of sale systems.

Why Rebrand?

At Harrison Retail, our core values remain unchanged, with a steadfast commitment to a customer-first strategy. As we experienced strong and steady growth, it became essential to differentiate the various businesses within our group. This rebrand reflects our new, modern, and innovative look, ensuring that we continue to support our customers by providing immediate solutions through clear communication. This approach strengthens our partnerships with both existing and future customers, making the rebrand a crucial step forward.

Internal Reflection

We held immersion sessions with internal departments to understand our customers, our business, and what sets us apart. We wanted to retain the legacy of the Harrison name while showcasing our team’s hard work and innovation. We discovered that our business is detail-oriented and driven by quality.

A fresh look, unchanged values

Logos are crucial. We redesigned ours by analysing product shapes and colour psychology: 

• Dark blue: sincerity, sophistication, strength
• Deep yellow: confidence, creativity, wealth

Inspired by our POS products, we used negative space to create a recognisable ‘H’, symbolising an open door and a welcoming feel.

New Website

Our new website is innovative, modern, and dynamic. It better showcases our retail merchandising solutions through clear communication, and it also highlights our collaborative methodology of how we work with our clients on their retail projects – strengthening our partnerships with both existing and prospective customers.

Functionally, the website features a direct link to our showroom page, allowing users to explore explore our product range and register and attend upcoming industry events via webinar.

Our Showroom

Our new showroom is a unique multi-functional space for our clients to meet with our teams, discuss their current retail challenges & briefs, experience our product offering in-situ and connect with industry peers and thought leaders.

Future Goals

Firmly established in the UK, we’re excited to expand further into European and US markets. Our rebrand is the perfect introduction, building on our significant growth in 2024.