Dobbies
For the launch of their first flagship store, Dobbies enlisted us as consultants on store fixtures to design, develop, and innovate for the impressive new Tewkesbury site.
Challenges
- Dobbies needed all new fixtures to align with the store merchandising plan.
- The merchandising solutions would have to suit a wide variety of products.
- Final roll-out had to be completed in time for the store opening in November 2022.
Our Solution
- Our creative Product Design team worked in collaboration with Dobbies’ visual merchandising and marketing departments.
- We prototyped and sampled a range of bespoke solutions in line with the client’s merchandising plan.
- Our teams expertly navigated all design challenges, resulting in sign-off for the final prototypes ready for production.
The Results
- We supplied 44 different fixture designs and acrylic POS items to the flagship store.
- Around 200 pallets of bespoke merchandising displays were shipped to Tewksbury ahead of the store opening.
- Dobbies was able to pull together impressive product displays throughout their 70,000 sq ft store.
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