Protecting Your ESLs: What Every Retailer Needs to Know

It is no secret that retail stores host strenuous conditions, leaving ESLs damaged by trolleys, customers, and falling products. Electronic shelf labels are expensive, and retailers must have the best POS defence solutions in place to protect them from irreplaceable damage.

In recent years, ESLs (Electronic Shelf Labels) have been viewed as the next big thing for accurate price communication and inventory management for retailers. The new technology can display centralised pricing updates on shelves, driving a surge in adoption. Recent studies estimate that the ESL market will be valued at $2.8 billion by 2028, with Europe holding the largest share of the expanding market.

At Harrison Retail, we provide only the best POS ESL solutions to enhance and protect your ESLs from harm, ensuring they last and operate efficiently for years to come.

Increased visibility and durability 

We pride ourselves on being the UK’s leading provider of profiles and accessories for ESL systems. We have the solution and accessories you need and partner with major ESL tag manufacturers to ensure the highest-quality, UV-stable systems for the retail industry.

Our hinged ESL rails are designed to enable retail staff to access the back of an ESL without risking damage and allowing retailers to angle an ESL to maximise price visibility for customers. Our rails are made from long-lasting, UV-stable, extruded plastic, elevating shopper experiences with sleek fixtures in line with modern displays.

We are already providing major international supermarket chains with complete store fit-outs. Our ESL management range is suitable for a wide range of ESL types.

To explore our extensive range of existing ESL fixtures and accessories, browse our ESL profile guide.

Protecting ESLs from damage with bumper rails

To safeguard your ESLs from damage, we’ve designed state-of-the-art bumper rails. ESLs secured to the bottom of shelves are prone to damage in stores, especially during peak seasons. This can be resolved with bumper rails that repel any trolley damage, providing the unit with a longer lease of life. 

In combination with our hinged ESL rails, retailers can protect their applications from harm and enable staff to safely deploy and update ESLs without risking any loss on their investment.

If you would be interested in hearing more about how you can work with us to safeguard your ESL, watch our Working with Us video here.

Looking to the future

The ESL evolution is here, and retailers must integrate POS on-shelf solutions to safeguard new installations in-store. These new technological pricing innovations are a fantastic addition to the retail sector but are costly.

Recently, ESLs have been viewed as the next big thing for accurate price communication, and inventory management for retailers. While ESLs have been around for some time, innovations offer a greater variety of ESL form sizes, faster update speeds, higher resolution displays and better resistance to fluctuating temperatures in store. Modern ESLs can display additional insights such as nutritional/allergen information, stock updates, product reviews and different currency exchange rates.

However, ESLs must have the best POS solutions to ensure that they last for years to come and are easily visible to customers, enhancing the customer experience overall. At Harrison Retail, we have worked closely with Pricer, providing them with ESL tags for their applications. These are on display in our brand-new showroom at our headquarters.

If you would like to visit our showroom to see our ESL application in action, contact us here or reach out to a member of our team at sales@harrisonretail.com to discuss your next project.