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Visual Merchandising
Merchandising store fit-out for Dobbies
Working in collaboration with Dobbies, we developed and produced over 44 unique visual merchandising fixtures for their new flagship store in Tewkesbury.
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Pallets
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Fixture designs
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sq ft store
The Challenge
Dobbies needed all new fixtures to align with the store merchandising plan. The merchandising solutions would have to suit a wide variety of products. Final roll-out had to be completed in time for the store opening in November 2022.
The Solution
Our in-house design team worked in collaboration with Dobbies’ visual merchandising and marketing departments, sampling a range of bespoke merchandising solutions in line with the client’s brief, including dump bins, free standing fixtures, and acrylic display products.
For the launch of their first flagship store, Dobbies enlisted us as consultants on store fixtures to design, develop, and innovate for the impressive new Tewkesbury site.
The Results
Working close with Dobbies’ visual merchandising and marketing teams, we expertly navigated all design challenges, successfully designing, prototyping, and delivering 44 unique fixture designs.
Approximately 200 pallets of custom fixtures were shipped to ensure that the store’s diverse range of products could be effectively displayed.
The result was an enhanced in-store experience, allowing for effective product displays and creating a visually appealing environment that supported the store’s wide product range and innovative shopping atmosphere.
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Let’s discuss your retail project today
No matter how simple or complex your retail challenge is, your specialist team at Harrison Retail will create a bespoke, cost-effective solution handling every detail from concept to fabrication, warehousing to store delivery. Get in touch today to see how we help craft any retail experience.
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