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Merchandising store fit-out for Dobbies
Working in collaboration with Dobbies, we developed and produced over 44 unique visual merchandising fixtures for their new flagship store.
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Pallets
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Fixture designs
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sq ft store
The Challenge
Dobbies needed all new fixtures to align with the store merchandising plan. The merchandising solutions would have to suit a wide variety of products. Final roll-out had to be completed in time for the store opening in November 2022.
The Solution
Our creative Product Design team worked in collaboration with Dobbies’ visual merchandising and marketing departments, sampling a range of bespoke solutions in line with the client’s merchandising plan. Our teams expertly navigated all design challenges, resulting in sign-off for the final prototypes ready for production.
For the launch of their first flagship store, Dobbies enlisted us as consultants on store fixtures to design, develop, and innovate for the impressive new Tewkesbury site.
The Results
As a result of the positive outcomes from our initial design, Morrisons subsequently invited us to design unique profiles tailored to various shelving styles.
As Morrisons continues to implement Electronic Shelf Labels (ESL) across their stores, we maintain an ongoing collaboration with them to enhance their display fixtures, ensuring they fully harness the advantages ESL has to offer.
We have now provided display solutions for their Petrol Forecourt stores, Beers, Wins & Spirits section, Home section, and developed other assorted fixtures around the stores.
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Let’s discuss your retail project today
No matter how simple or complex your retail challenge is, your specialist team at Harrison Retail will create a bespoke, cost-effective solution handling every detail from concept to fabrication, warehousing to store delivery. Get in touch today to see how we help craft any retail experience.
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